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Criterion
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
LowMediumLowLow
Timedifferent
15-45 min1-3 Tage30–60 min30-60 min
Participantsdifferent
1-10Internes Team4-84-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Mind Map, Topic Clusters, Open QuestionsPersona Profiles, Needs Summary, Scenario NotesEmpathy Map, Assumptions List, Research GapsIdea pool, Theme clusters, Shortlist
Tagsno overlap
BrainstormingIdeasMappingStructureFacilitation
ResearchCustomerSynthesis
SynthesisQualitativeWorkshop
BrainstormingIdeationCreativityWorkshopDivergence
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