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| Criterion | ![]() Facilitation Mind Mapping | ![]() Product Discovery Jobs to Be Done | ![]() Innovation Brainwriting | ![]() Innovation Round Robin Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 15-45 min | 1-3 Wochen | 15-30 min | 20-45 min |
Participantsdifferent | 1-10 | 5-12 Interviews | 3-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | Job Stories, Outcome Statements, Opportunity List | Idea sheets, Expanded concepts, Prioritized list | Idea List, Cluster, Shortlist |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | CustomerOutcomesNeeds | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationFacilitationInclusionCreativity |



