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Criterion
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Purposedifferent
When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.
Complexitydifferent
LowMediumMediumLow
Timedifferent
15-45 min1-3 Wochen1-2 h15-45 min
Participantsdifferent
1-105-12 Interviews4-122-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Mind Map, Topic Clusters, Open QuestionsJob Stories, Outcome Statements, Opportunity ListAlignment Map, Open Issues, Decision QuestionsVenn Diagram, Overlap Notes, Differentiators
Tagsno overlap
BrainstormingIdeasMappingStructureFacilitation
CustomerOutcomesNeeds
AlignmentStakeholdersStrategyFacilitation
ComparisonFacilitationAlignment
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