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| Criterion |  Business Strategy McKinsey 7S |  Business Strategy Ansoff Matrix |  Product Discovery Fake Door Test |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 2-4 h | 45-90 min | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 3-12 | 2-8 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | 7S Assessment, Alignment Gaps, Change Actions | Ansoff Matrix, Growth Options, Risk Notes | Click Data, Interest Signal, Learning Decision | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | OrganizationStrategyAlignmentChange | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandDiscovery | ValidationExperimentsDemandGrowth |