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| Criterion |  Business Strategy McKinsey 7S |  Growth A/B Testing |  Growth North Star Metric |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 2-4 h | 1-4 Wochen | 1-2 h | 1-5 Tage |
Participantsdifferent | 3-12 | 1-6 | 3-8 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | 7S Assessment, Alignment Gaps, Change Actions | Experiment results, Decision log, Learning summary | North Star metric, Input metric tree, Measurement cadence | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | OrganizationStrategyAlignmentChange | ExperimentsGrowthAnalyticsValidation | GrowthMetricsAlignmentRetention | ValidationExperimentsDemandGrowth |