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Criterion
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
HighLowLowMedium
Timedifferent
Half day1-5 Tage45-90 min1-5 Tage
Participantsdifferent
3-12Nutzertraffic2-8Nutzertraffic
Formatdifferent
WorkshopAsyncWorkshop + asyncAsync
Outputdifferent
Leverage Map, Action StrategyInterest Metrics, Conversion Signal, Learning NoteAnsoff Matrix, Growth Options, Risk NotesClick Data, Interest Signal, Learning Decision
Tagsno overlap
Systems thinkingChangeStrategy
ValidationExperimentsDemandGrowth
GrowthStrategyMarketPortfolio
ValidationExperimentsDemandDiscovery
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