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Criterion
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
HighHighLowLow
Timedifferent
Half day1-5 Tage1-5 Tage45-90 min
Participantsdifferent
3-124-12Nutzertraffic2-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Leverage Map, Action StrategyLogic Model, Change Objectives, Intervention Components, Evaluation PlanInterest Metrics, Conversion Signal, Learning NoteAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
Systems thinkingChangeStrategy
ChangeSystems thinkingCapability
ValidationExperimentsDemandGrowth
GrowthStrategyMarketPortfolio
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