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Criterion
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
HighMediumMediumLow
Timedifferent
Half dayMultiple workshops over several weeks1-3 h45-90 min
Participantsdifferent
3-122-81-52-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Leverage Map, Action StrategyHooked loop, Trigger map, Reward design, Ethics checkFunnel report, Drop-off analysis, Optimization hypothesesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
Systems thinkingChangeStrategy
GrowthBehaviorRetention
AnalyticsConversionGrowth
GrowthStrategyMarketPortfolio
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