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Criterion
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumLowLowLow
Timedifferent
Wochen bis Monate je Lernzyklus30–60 min per interview45–90 min15-30 min
Participantsdifferent
2-81 participant per interview3-102-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Hypothesis list, MVPs, Learning reports, Pivot or persevere decisionInterview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasRoot cause notes, Countermeasures
Tagsno overlap
LeanStartupValidationMVP
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
Root causeIncidentLeanProblem solving
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