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| Criterion |  Innovation Lean Startup |  Decision Making Trade-off Analysis |  Growth A/B Testing |  Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | Wochen bis Monate je Lernzyklus | 45-120 min | 1-4 Wochen | 45-90 min |
Participantsdifferent | 2-8 | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | Experiment results, Decision log, Learning summary | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | LeanStartupValidationMVP | TradeoffsDecisionCriteriaOptions | ExperimentsGrowthAnalyticsValidation | DecisionCriteriaScoringTradeoffs |