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| Criterion |  Innovation Lean Startup |  Product Discovery Smoke Test |  Innovation Brainstorming |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-5 Tage | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 4-12 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Interest Metrics, Conversion Signal, Learning Note | Idea pool, Theme clusters, Shortlist | Experiment results, Decision log, Learning summary |
Tagsno overlap | LeanStartupValidationMVP | ValidationExperimentsDemandGrowth | BrainstormingIdeationCreativityWorkshopDivergence | ExperimentsGrowthAnalyticsValidation |