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| Criterion | ![]() Innovation Lean Startup | ![]() Product Discovery Outcome-Driven Innovation | ![]() Product Discovery Assumption Mapping | ![]() UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | Wochen bis Monate je Lernzyklus | Mehrere Wochen | 45-60 min | 3-14 Tage |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 2-8 | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Assumption map, Test backlog, Risk ranking | Survey Results, Charts, Segment Insights |
Tagsno overlap | LeanStartupValidationMVP | OutcomesInnovationResearchQuantitative | AssumptionsRiskExperimentsValidation | QuantitativeResearchValidation |



