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Criterion
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Wochen bis Monate je LernzyklusMultiple workshops over several weeks1-2 h60-120 min
Participantsdifferent
2-82-83-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Hypothesis list, MVPs, Learning reports, Pivot or persevere decisionHooked loop, Trigger map, Reward design, Ethics checkNorth Star metric, Input metric tree, Measurement cadenceFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
LeanStartupValidationMVP
GrowthBehaviorRetention
GrowthMetricsAlignmentRetention
GrowthRetentionConversion
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