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| Criterion |  Innovation Lean Startup |  Product Strategy GIST Planning |  Business Strategy Ansoff Matrix |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | Wochen bis Monate je Lernzyklus | Wochen bis Monate je Goal | 45-90 min | 1-5 Tage |
Participantsdifferent | 2-8 | 3-10 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Goals, Idea bank, Step-project list, Tasks, Learning reports | Ansoff Matrix, Growth Options, Risk Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | LeanStartupValidationMVP | RoadmapOutcomesPlanningExperiments | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandGrowth |