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| Criterion |  Innovation Lean Startup |  Business Strategy GAP Analysis |  Growth A/B Testing |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-3 h | 1-4 Wochen | 45-90 min |
Participantsdifferent | 2-8 | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Gap Matrix, Action Plan, Risk Notes | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | LeanStartupValidationMVP | StrategyAnalysisPlanning | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio |