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| Criterion |  Innovation Lean Startup |  Decision Making Decision Matrix |  Product Discovery Pretotyping |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | Wochen bis Monate je Lernzyklus | 45-90 min | Stunden bis wenige Tage | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 1-4 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Decision Matrix, Scoring Rationale, Selected Option | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | ICE Table, Top Idea List |
Tagsno overlap | LeanStartupValidationMVP | DecisionCriteriaScoringTradeoffs | ValidationDemandMVP | PrioritizationScoringGrowthDecision |