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| Criterion |  Innovation Lean Startup |  Business Strategy Ansoff Matrix |  Growth Hooked Model |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | Wochen bis Monate je Lernzyklus | 45-90 min | Multiple workshops over several weeks | 45-90 min |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Ansoff Matrix, Growth Options, Risk Notes | Hooked loop, Trigger map, Reward design, Ethics check | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | LeanStartupValidationMVP | GrowthStrategyMarketPortfolio | GrowthBehaviorRetention | OutcomesStrategyBehaviorPlanning |