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| Criterion |  Product Discovery Landing Page Test |  Delivery Shape Up |  Growth A/B Testing |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-5 Tage | 6 Wochen Cycle + 2 Wochen Cool-Down | 1-4 Wochen | 1-3 h |
Participantsdifferent | Nutzertraffic | 2-4 pro Pitch | 1-6 | 1-5 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | ValidationConversionMarketing | PlanningDeliveryAutonomy | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth |