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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-5 Tage1-2 h Setup, laufend1-5 Tage1-4 Wochen
Participantsdifferent
Nutzertraffic2-8Nutzertraffic1-6
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
Landing Page, Conversion Data, Learning SummaryAARRR funnel, Metric baseline, Experiment backlogClick Data, Interest Signal, Learning DecisionExperiment results, Decision log, Learning summary
Tagsno overlap
ValidationConversionMarketing
GrowthMetricsExperiments
ValidationExperimentsDemandDiscovery
ExperimentsGrowthAnalyticsValidation
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