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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-5 Tage1-2 h Setup, laufend45-60 min1-2 Wochen pro Iteration
Participantsdifferent
Nutzertraffic2-82-82-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryAARRR funnel, Metric baseline, Experiment backlogAssumption map, Test backlog, Risk rankingPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
ValidationConversionMarketing
GrowthMetricsExperiments
AssumptionsRiskExperimentsValidation
ExperimentsValidationDiscoveryAssumptions
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