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| Criterion |  Product Discovery Landing Page Test |  Product Strategy OKRs |  Business Strategy Strategy Map |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-2 h Setup | 2-4 h workshop plus review | 90-180 min initial, dann laufend |
Participantsdifferent | Nutzertraffic | 2-20 | 4-10 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | OKR set, Measurement plan, Review cadence | Strategy Map, Objective Set, Cause-Effect Hypotheses | KPI Tree, Owner List |
Tagsno overlap | ValidationConversionMarketing | GoalsAlignmentOutcomesMeasurement | AlignmentExecutionGoalsCausality | MetricsStrategyAlignmentMeasurement |