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| Criterion |  Product Discovery Landing Page Test |  Product Strategy KPI Tree |  UX Research HEART Framework |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-5 Tage | 90-180 min initial, dann laufend | 120 min initial, dann laufend | Halber Tag bis mehrere Wochen |
Participantsdifferent | Nutzertraffic | 3-8 | 3-6 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | KPI Tree, Owner List | HEART-GSM Table, Dashboard | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | ValidationConversionMarketing | MetricsStrategyAlignmentMeasurement | MetricsUX researchMeasurementSatisfaction | StrategyMetricsExecution |