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| Criterion |  Product Discovery Landing Page Test |  Growth Golden Circle |  Product Discovery Fake Door Test |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-5 Tage | 30-60 min | 1-5 Tage | 1-2 Wochen pro Iteration |
Participantsdifferent | Nutzertraffic | 1-8 | Nutzertraffic | 2-6 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Why Statement, Messaging Notes, Positioning Draft | Click Data, Interest Signal, Learning Decision | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | ValidationConversionMarketing | MarketingPositioningCommunication | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryAssumptions |