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| Criterion |  Product Discovery Landing Page Test |  Growth Golden Circle |  Product Strategy DIBB |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-5 Tage | 30-60 min | 1-2 h | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 1-8 | 2-8 | 6-30 Experten |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Why Statement, Messaging Notes, Positioning Draft | DIBB document, Belief list, Bet list, Learning report | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | ValidationConversionMarketing | MarketingPositioningCommunication | StrategyDecisionAssumptionsHypothesis | ForecastingExpertsDecisionStrategy |