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| Criterion |  Product Discovery Landing Page Test |  Growth Golden Circle |  Product Strategy DIBB |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-5 Tage | 30-60 min | 1-2 h | 2-4 h |
Participantsdifferent | Nutzertraffic | 1-8 | 2-8 | 3-10 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Why Statement, Messaging Notes, Positioning Draft | DIBB document, Belief list, Bet list, Learning report | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | ValidationConversionMarketing | MarketingPositioningCommunication | StrategyDecisionAssumptionsHypothesis | StrategyPositioningInnovationValue |