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| Criterion |  Product Discovery Landing Page Test |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-5 Tage | 1-4 Wochen | 45-90 min | 1-2 h |
Participantsdifferent | Nutzertraffic | 6-30 Experten | 2-8 | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ValidationConversionMarketing | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio | StrategyDecisionAssumptionsHypothesis |