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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-5 Tage30-60 min45-60 min45-90 min
Participantsdifferent
Nutzertraffic2-62-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryCounter Metric List, Guardrail DefinitionsAssumption map, Test backlog, Risk rankingAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
ValidationConversionMarketing
MetricsMeasurementStrategyExperiments
AssumptionsRiskExperimentsValidation
AssumptionsRiskDecisionDiscovery
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