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| Criterion |  Product Discovery Landing Page Test |  Business Strategy Balanced Scorecard |  Product Strategy Counter Metrics |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-5 Tage | Halber Tag bis mehrere Wochen | 30-60 min | 45-60 min |
Participantsdifferent | Nutzertraffic | 4-12 | 2-6 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Balanced Scorecard, Strategic Measures, Initiative Map | Counter Metric List, Guardrail Definitions | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ValidationConversionMarketing | StrategyMetricsExecution | MetricsMeasurementStrategyExperiments | AssumptionsRiskExperimentsValidation |