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| Criterion |  Product Discovery Landing Page Test |  Business Strategy Ansoff Matrix |  Product Strategy DIBB |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-5 Tage | 45-90 min | 1-2 h | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 2-8 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Ansoff Matrix, Growth Options, Risk Notes | DIBB document, Belief list, Bet list, Learning report | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationConversionMarketing | GrowthStrategyMarketPortfolio | StrategyDecisionAssumptionsHypothesis | ExperimentsGrowthAnalyticsValidation |