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| Criterion |  Product Discovery Landing Page Test |  Architecture Architecture Decision Record |  Architecture arc42 |  Growth Golden Circle |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes. | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-5 Tage | 15-45 min | 1-2 Tage | 30-60 min |
Participantsdifferent | Nutzertraffic | 1-3 | 1-4 | 1-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | ADR File, Decision Log, Rationale | Architecture Document, Context View, Runtime View, Deployment View | Why Statement, Messaging Notes, Positioning Draft |
Tagsno overlap | ValidationConversionMarketing | ArchitectureRationaleDocumentationGovernance | ArchitectureDocumentationCommunication | MarketingPositioningCommunication |