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| Criterion |  Product Discovery Landing Page Test |  Growth A/B Testing |  Growth Pirate Metrics AARRR |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-5 Tage | 1-4 Wochen | 1-2 h Setup, laufend | 1-2 Wochen |
Participantsdifferent | Nutzertraffic | 1-6 | 2-8 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Experiment results, Decision log, Learning summary | AARRR funnel, Metric baseline, Experiment backlog | Experiment card, Result summary, Next bet |
Tagsno overlap | ValidationConversionMarketing | ExperimentsGrowthAnalyticsValidation | GrowthMetricsExperiments | MarketingGrowthExperimentsLearning |