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| Criterion | ![]() Product Strategy KPI Tree | ![]() UX Research User Interviews | ![]() Facilitation Alignment Mapping | ![]() Facilitation Power Interest Grid |
|---|---|---|---|---|
Purposedifferent | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 90-180 min initial, dann laufend | 30–60 min per interview | 1-2 h | 30-60 min |
Participantsdifferent | 3-8 | 1 participant per interview | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | KPI Tree, Owner List | Interview Notes, Themes, Insight Summary | Alignment Map, Open Issues, Decision Questions | Power Interest Grid, Strategy per Stakeholder |
Tagsno overlap | MetricsStrategyAlignmentMeasurement | QualitativeResearchCustomerDiscovery | AlignmentStakeholdersStrategyFacilitation | StakeholdersFacilitationAlignmentPlanning |



