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| Criterion |  Product Strategy KPI Tree |  UX Research Personas |  UX Research User Interviews |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 90-180 min initial, dann laufend | 1-3 Tage | 30–60 min per interview | 1-2 h |
Participantsdifferent | 3-8 | Internes Team | 1 participant per interview | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | KPI Tree, Owner List | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | MetricsStrategyAlignmentMeasurement | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery | AlignmentStakeholdersStrategyFacilitation |