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Criterion
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
90-180 min initial, dann laufend45-75 min1-5 Tage25-40 min
Participantsdifferent
3-82-8Nutzertraffic1-5
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
KPI Tree, Owner ListTest Matrix, Test PlanClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
MetricsStrategyAlignmentMeasurement
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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