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| Criterion |  Product Strategy KPI Tree |  Product Discovery Learning Card |  Growth A/B Testing |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 90-180 min initial, dann laufend | 25-40 min | 1-4 Wochen | 90-180 min |
Participantsdifferent | 3-8 | 1-5 | 1-6 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | KPI Tree, Owner List | Learning Card with evidence and next action | Experiment results, Decision log, Learning summary | GQM Table, Metric Profiles |
Tagsno overlap | MetricsStrategyAlignmentMeasurement | ExperimentsValidationDiscoveryLearning | ExperimentsGrowthAnalyticsValidation | MetricsMeasurementEngineeringAlignment |