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| Criterion |  Product Strategy KPI Tree |  Growth Funnel Analysis |  Growth A/B Testing |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 90-180 min initial, dann laufend | 1-3 h | 1-4 Wochen | 90-180 min |
Participantsdifferent | 3-8 | 1-5 | 1-6 | 3-6 |
Formatdifferent | Workshop + async | Async | Async | Workshop |
Outputdifferent | KPI Tree, Owner List | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | GQM Table, Metric Profiles |
Tagsno overlap | MetricsStrategyAlignmentMeasurement | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | MetricsMeasurementEngineeringAlignment |