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Criterion
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
90-180 min initial, dann laufend1-2 h20-35 min1-5 Tage
Participantsdifferent
3-84-121-5Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
KPI Tree, Owner ListAlignment Map, Open Issues, Decision QuestionsTest Card with a pre-set thresholdClick Data, Interest Signal, Learning Decision
Tagsno overlap
MetricsStrategyAlignmentMeasurement
AlignmentStakeholdersStrategyFacilitation
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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