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Criterion
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
HighMediumMediumLow
Timedifferent
2-8 h2-4 h1-4 h30-60 min
Participantsdifferent
2-84-103-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Problem Analysis, Decision Analysis, Risk PlanJourney Map, Pain-point List, Opportunity BacklogProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
Problem solvingRoot causeDecisionOperations
JourneyServiceService design
Root causeProblem solvingQualityIncident
Root causeQualityOperations
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