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| Criterion | ![]() Product Discovery Kano Model | ![]() UX Research Tree Testing | ![]() Delivery Cost of Delay | ![]() UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-2 Tage | 1-2 Tage | 90-180 min | 20-45 min |
Participantsdifferent | 10-50 | Based on research question | 3-8 | Based on research question |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Findability Metrics, Path Analysis, Revised IA | CoD Table, Prioritization Sequence | Content groups, Label set, IA hypotheses |
Tagsno overlap | SatisfactionPrioritizationCustomer | Information architectureNavigationFindability | PrioritizationDeliveryEconomicsDecision | Information architectureNavigationStructure |



