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| Criterion |  Product Discovery Kano Model |  Business Strategy Porter Five Forces |  Business Strategy Three Horizons |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 Tage | 1-3 h | Halbtags-Workshop, dann iterativ | 1-2 h |
Participantsdifferent | 10-50 | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Five Forces Analysis, Competitive Risks, Strategic Options | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | SatisfactionPrioritizationCustomer | StrategyCompetitionMarket | StrategyInnovationPortfolioForesight | Business modelStrategyValueInnovation |