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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 Tage1-3 h120 min initial, dann laufend45-90 min
Participantsdifferent
10-502-103-62-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesPESTLE Map, External Risks, Strategic QuestionsHEART-GSM Table, DashboardAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
SatisfactionPrioritizationCustomer
StrategyMarketAnalysis
MetricsUX researchMeasurementSatisfaction
GrowthStrategyMarketPortfolio
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