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Selected:Kano ModelOutcome-Driven InnovationUser InterviewsDesign Thinking
Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumHighLowHigh
Timedifferent
1-2 TageMehrere Wochen30–60 min per interview1 Tag bis mehrere Wochen
Participantsdifferent
10-502-6 researchers plus sample1 participant per interview4-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesInterview Notes, Themes, Insight SummaryProblem Statement, Prototype, Test Learnings
Tagsno overlap
SatisfactionPrioritizationCustomer
OutcomesInnovationResearchQuantitative
QualitativeResearchCustomerDiscovery
InnovationPrototypeResearch
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