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| Criterion |  Product Discovery Kano Model |  Product Discovery Outcome-Driven Innovation |  Product Discovery Jobs to Be Done |  UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-2 Tage | Mehrere Wochen | 1-3 Wochen | 3-14 Tage |
Participantsdifferent | 10-50 | 2-6 researchers plus sample | 5-12 Interviews | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Job Stories, Outcome Statements, Opportunity List | Survey Results, Charts, Segment Insights |
Tagsno overlap | SatisfactionPrioritizationCustomer | OutcomesInnovationResearchQuantitative | CustomerOutcomesNeeds | QuantitativeResearchValidation |