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| Criterion |  Product Discovery Kano Model |  UX Research First-click Testing |  Product Discovery Outcome-Driven Innovation |  Product Discovery Jobs to Be Done |
|---|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-2 Tage | 1-2 Tage | Mehrere Wochen | 1-3 Wochen |
Participantsdifferent | 10-50 | 10-30 | 2-6 researchers plus sample | 5-12 Interviews |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Click Heatmap, Success Rate, Design Recommendations | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | SatisfactionPrioritizationCustomer | UXNavigationFindabilityValidation | OutcomesInnovationResearchQuantitative | CustomerOutcomesNeeds |