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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 Tage1-2 h45-90 min30-60 min
Participantsdifferent
10-502-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesDIBB document, Belief list, Bet list, Learning reportDecision Matrix, Scoring Rationale, Selected OptionICE Table, Top Idea List
Tagsno overlap
SatisfactionPrioritizationCustomer
StrategyDecisionAssumptionsHypothesis
DecisionCriteriaScoringTradeoffs
PrioritizationScoringGrowthDecision
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