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Criterion
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
MediumHighLowHigh
Timedifferent
1-2 Tage1 Tag bis mehrere Wochen30-60 minMehrere Wochen
Participantsdifferent
10-504-101-52-6 researchers plus sample
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Kano Matrix, Feature Classes, Priority ThemesProblem Statement, Prototype, Test LearningsABC Classification, Focus Rules, Control ListDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
SatisfactionPrioritizationCustomer
InnovationPrototypeResearch
PrioritizationOperationsPortfolio
OutcomesInnovationResearchQuantitative
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