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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Tree Testing |  Product Discovery Opportunity Scoring |  UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 1-2 Tage | 60-120 min | 20-45 min |
Participantsdifferent | 5-12 Interviews | Based on research question | 3-6 | Based on research question |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Findability Metrics, Path Analysis, Revised IA | Opportunity Score Table, Top Outcomes | Content groups, Label set, IA hypotheses |
Tagsno overlap | CustomerOutcomesNeeds | Information architectureNavigationFindability | PrioritizationDiscoveryOutcomesNeeds | Information architectureNavigationStructure |