View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Jobs to Be Done |  UX Research Tree Testing |  Innovation Design Thinking |  UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 Wochen | 1-2 Tage | 1 Tag bis mehrere Wochen | 20-45 min |
Participantsdifferent | 5-12 Interviews | Based on research question | 4-10 | Based on research question |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Findability Metrics, Path Analysis, Revised IA | Problem Statement, Prototype, Test Learnings | Content groups, Label set, IA hypotheses |
Tagsno overlap | CustomerOutcomesNeeds | Information architectureNavigationFindability | InnovationPrototypeResearch | Information architectureNavigationStructure |