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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Wochen45-120 min30-90 min45-90 min
Participantsdifferent
5-12 Interviews2-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesDecision Matrix, Scoring Rationale, Selected Option
Tagsno overlap
CustomerOutcomesNeeds
TradeoffsDecisionCriteriaOptions
ConstraintsDecisionPlanningOptions
DecisionCriteriaScoringTradeoffs
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