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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Wochen30-60 min30-60 min60-120 min
Participantsdifferent
5-12 Interviews3-104-123-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListStar-Shaped Question Map, Question List, Assumption ListIdea pool, Theme clusters, ShortlistOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingIdeationWorkshopDiscovery
BrainstormingIdeationCreativityWorkshopDivergence
PrioritizationDiscoveryOutcomesNeeds
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